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This year was brutal for college applicants. Applications were up big time, some (I’m looking at you, Colgate!) were up more than 100%. And while schools are for the most part continuing test optional for this application cycle, that doesn’t mean it’s a boulevard of green lights to getting accepted to an Ivy League school. I am still encouraging applicants I work with to take the test and submit a good score. After all, if it’s a test optional kid vs. a kid with a score (all other stats being the same) the school will take the kid with the score. Market Watch agrees! Read about it here.